Authentic organic
Dutch Cereal Flakery since 1977

At our mill in Heeswijk-Dinther, we are dedicated to lovingly and expertly making the best breakfast cereal products you can buy. Everyone in our close-knit enthusiastic team works tirelessly looking after our products because we genuinely care about the food you eat.



Johnny and his teammate Ted are responsible for the heart of our company – the flaking mill. In the oldest and most original building at our business location, they get the best out of our beautiful machines. You have to be a master craftsman to do this work. A ‘flake-maker’ training course does not exist and it takes at least a year to learn all the ins and outs of the job. We think it’s great that Johnny is always willing to share his knowledge of and feeling for these machines with young people who want to learn his skills.


Dave and Leon are literally and figuratively a super-strong team. They do a vast amount of heavy lifting work together. They work together in precise coordination to mix the finest grain, seed, nut and dried fruit ingredients to make the best-tasting breakfast cereals and crunchy mueslis. Dave and Leon also play an important role in the quality assurance of our products. Together with our quality masters Alex and Susanne, they test the aroma, colour and taste of our products before they are packed. This is an essential aspect of guaranteeing product quality.


Rinke is responsible for ensuring that all our great-tasting organic products are optimally packed in bags. He works closely with Jan, Joeri, Thomas, Karin, Rianne and Lidy, who also keep an eye on food safety. We use biodegradable foil for our new packaging. We have experimented with and invested in different types of foil packaging for years. Because every type of foil behaves differently, our packing masters have to possess the specialist knowledge, skills and finesse needed to be able to use them optimally.